Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread.

Cleaning Instructions

Ecorugs offer a practical solution for modern living. Their flatweave polyester construction is naturally stain-resistant and, for the ultimate convenience, now completely machine washable.

This makes deep cleaning a breeze, especially for pet owners. While vacuuming and spot cleaning handle the daily upkeep, the James Starterset is our top recommendation for professional-standard textile care. It’s an effective, safe way to ensure your Ecorug stays in peak condition for years to come.