Sendai takes its cues from heritage Indian fabric techniques, where colours blend seamlessly to create delicate gradients. We’ve reinterpreted these traditional tie-dye effects with a modern gaze, focusing on the fluid 'soul' of the transitions and the sensation of movement.

The composition strikes a perfect chord between spontaneity and structure. By working the gradients in large, flat tints, the rug achieves a contemporary character without losing the softness of its inspiration. It is this balance of sober design and rich colour play that defines Sendai’s discreet elegance.

The result is a piece that fits naturally into any contemporary home. It is streamlined and airy, yet possesses a visual identity that brings immediate warmth. Like a quiet landscape, Sendai invites you to slow down and appreciate its evolving layers of colour.

Cleaning Instructions

Ecorugs offer a practical solution for modern living. Their flatweave polyester construction is naturally stain-resistant and, for the ultimate convenience, now completely machine washable.

This makes deep cleaning a breeze, especially for pet owners. While vacuuming and spot cleaning handle the daily upkeep, the James Starterset is our top recommendation for professional-standard textile care. It’s an effective, safe way to ensure your Ecorug stays in peak condition for years to come.